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Source: sneakernews[Chinese shoes Network - Brand Dynamics] 2008, Nike (NIKE.NY) bid 285 million pounds acquisition of Umbro (Umbro), but just over four years, in December 2012, to $ 225 million on Umbro The price was sold. This in addition to Nike Kuibenmaimai loss, but also implicated in almost all of the Chinese mainland agents Umbro brand retailers. These currently suffering from varying deg Cheap air jordans for sale rees of dealers it has already lost to Nike claim.
Nike trademark image comes from the Greek goddess of victory wings of feathers, appeared in the Chinese market decline in the performance of the critical moment, the representative rate this root feathers whether due to "sell Umbro" but no longer fly?
Nike to sell Umbro suspicion of commercial fraud?
"after Nike bought Umbro brand and did not continue to develop this brand, but digging out its core values ??and then to sell." June 27, the retailer ?????? told on the phone, "China Economic Weekly" .?????? limit Shaanxi Dragon Sporting Goods Co., Ltd. (hereinafter referred to as "Shaanxi Dragon"), the chairman of her business since the mid-1990s began to Umbro brand retail agent in Shaanxi, and now, she is entangled in Do you want to give up.
As British veteran soccer goods maker Umbro (Umbro), the production of sportswear England series was highly respected young Chinese consumers. In 2008, Nike acquired Umbro selection, market participants have been interpreted as "to make up for the gap in the Nike soccer field supplies and Adidas." The latter has a high market share in the field of football supplies.
Then, confidently established Nike Nike Sports (China) Co., Ltd. Umbro Chinese section (h cheap jordans from china ereinafter referred to as "Nike Umbro") is responsible for business development in mainland China Umbro.
Brand This has the potential to attract the same Zhengzhou Wang. Wang Zhengzhou Unicorn Culture and Sports Development Co., Ltd. (hereinafter referred to as "Zhengzhou Unicorn"), the general manager. In June 2011, his company contacted Nike Umbro, and signed on as the brand in North China's largest distributors.
Wang Jun, a written material aspect to the "China Economic Weekly" provides the show: from September 2011 to December period, Zhengzhou Unicorn is open Umbro brand new, heavy-shop 6, has invested more than 80 million renovation costs Yuan, in the following year and renovated three stores. By the end of 2012, a total purchase Umbro brand products reached more than 2,700 yuan, the Umbro brand continued to invest over 400 million yuan.
Wang appeared in front of reporters like a businessman, but more like an athlete - he was dressed in green Umbro T-shirt, black shorts and sneakers - what he wore this body sports brand, from last year began to let him suck.
2012 ?? 10 24, Nike publicly announced price of $ 225 million will be sold to the United States Umbro Iconix Brand Group, Inc. (hereinafter referred to Iconix Brand Group Inc. "Icon Retro jordans for sale ix"), this turn of events so many agents Umbro brand retailers off guard.
"again sold Umbro brand was Nike took two major football series - Manchester United and England, which is very popular among Chinese consumers sought after two British old brand." Ding Lijing think , Umbro brand value has been greatly impaired.
more than she expected, in June of that year, Nike, Umbro and she just signed Umbro retail Right "Retailers agreement", the agreement for the start and end time, July 1, 2012 to June 30, 2013.
"After going to sell Umbro, Nike, also signed a retail agreement with us to continue, and after its sell Umbro and we did not deal with the aftermath," Dingli Jing said: "Nike of these initiatives constitute commercial fraud ! "
But Nike's response to the publication in advance but insisted Umbro brand has been the home to inform the Honourable dealers.
March 7 this year, Nike, Umbro Dingli Jing received a written notice sent, communicated she signed last year "Retailers agreement" will terminate one month in advance on May 30. The new owner Yikangnisi Umbro and Shaanxi Dragon has never been approached.
"We run this brand is not new, our newly renovated shops are 3 to 5 years in accordance with the period of use to do, but just renovated cheap jordans for sale a year, you can not sell Umbro." Dingli Jing said, "At present, We Umbro and Nike as well as 30 million capital transaction does not settle, since last year, because no longer deal with Umbro, Nike brand, we are forced to shut shop after another, the most conservative estimate of the loss is less than 100 million. "As for the misfortune of the loss of much of Zhengzhou Unicorn description by Wang Jun said:? warehouse located in Shanghai, Zhengzhou Unicorn also about 15 million yuan stock. In addition, a total of 16 stores in Zhengzhou AstraZeneca, has invested over 400 million, the current monthly loss amounted to 400,000 yuan.
In addition to Shaanxi Dragon and Unicorn Zhengzhou, the "China Economic Weekly" contact number Umbro brand retailers, have said the sale of Nike, Umbro has brought them serious damage.
difficult road rights
In the last year, December 18, Wang issued a first communication Umbro to Nike email, decided to withdraw from Umbro brand management, and requested its Umbro goods stored in the warehouse of Shanghai refunded, while Nike requested Inn Bao for losses due to failure to make timely notification messages to sell Umbro caused by compensation. A week later, Wang received a reply Nike Umbro, in this message, Umbro China r cheap foamposites ejected his request.
Since then, Zhengzhou Unicorn with Nike repeated written communication process, Nike, Umbro's staff has gradually been disbanded. According to Zhengzhou Unicorn "China Economic Weekly" reports, after the sale of Umbro, Nike aspects gradually disbanded regional manager, then in charge of direct business contacts with distributors, sales manager and general manager have been disbanded, and finally dismissed McCain is CEO ???.
In the process of demobilization of Umbro, Nike, Umbro and agents approached division disbanded, exchanges between the two sides was stalled.
Articles repeatedly to contact Nike China, July 1, Nike, Sun Peng, China PR to the "China Economic Weekly" sent a written reply on the matter made the following statement:
"Nike Group announced on May 31, 2012 sale of its UMBRO (Umbro) brand planning, Nike Sports (China) Co., Ltd. Umbro Chinese Ministry notice to you and the dealer in writing on June 6, 2012 the sale of issues in written communication, the Chinese Ministry of Umbro brand dealers how to successfully operate during handover Umbro brand to make the appropriate planning.
"Then, to help dealers to improve the Umbro brand relevant operating conditions, promote the development of business, Umbro Chine se Ministry began in July 2012 to assist the auto business process subsequent issues. October 24, 2012, Nike announced plans to sell the Umbro brand to Iconix Brand Group, this transaction on December 3, 2012 declaration of reach. Under the agreement, Nike, Umbro products group sales competence in China will continue until September 2013. "
Why the above statement did not directly respond to continue to sign in after the decision to sell Umbro brands and retailers "Retailer Agreement" reasons. The "China Economic Weekly" links a number of enterprises have indicated, did not get the message in time to sell Umbro, Nike, Umbro and Nike in the "follow-up operations to assist the dealer handling matters" aspect is not to force.
2013 January Zhengzhou, Henan paper AstraZeneca hired lawyer Xu Yongxiang, sent a lawyer's letter to Nike, Umbro, hoping to return all of the company's inventory of goods, while to be reasonable compensation for loss of Zhengzhou Unicorn.
June 26, Wang Jun, the company's own staff with a few lawyers and Xu Yongxiang, rushed to Shanghai. In the afternoon, "China Economic Weekly" reporter to follow Wang went to the Nanjing West Road Plaza 58th floor of a Nike headquarters in Shanghai, China, India has "Nike Sports (China) Co., Ltd. - Umbro Chinese Ministry" on the Office has people to floor space.
based e-mail provider's contact details, Wang linked to a staff member, but the officer said:. "I am only responsible for the return, you put the number reported to me for approval"
In Wang repeatedly asked "to see the boss" requirement, finally have a person in charge. Since then, the two sides conducted a two-hour closed-door negotiations. Wang told reporters that no specific elements of the negotiations, "This is the Nike China's 'delay surgery'." He said.
June 28, Nike credit department official met with Wang Jun, and promised to actively deal with the matter. Given the company's legal process, we will give the final solution in 20 days. "Court of last resort, I respect also appreciate Nike, I hope to have a mutually satisfactory result." Wang "China Economic Weekly" said.
Xu Yongxiang think, Nike signed a retail agreement with Zhengzhou Unicorn is a "King Agreement." For example, in the agreement relating to the contents of the store refurbishment states: "Every year three agreements, according to Umbro Umbro may require retailers to determine their own standards of excellent retail business for renovation of the store said the retailer should independently undertake renovation. All costs "; in terms of bilateral compliance targets stipulated:" Umbro ready to make reasonable adjustments total sales, "and much more.
"If China's Zhengzhou Unicorn Nike indictment content of each Party replaced by other agents, we are also able to set up Nike existence of rights and obligations of the parties have agreed not to like, especially on major violation of Changed Circumstances principle of good faith. "Xu Yongxiang told the" China Economic Weekly. "
to the previous deadline, the reporter tried to contact Wang Jun, the two sides have made progress on negotiations to understand, but Wang Jun to "travel in the United States" as an excuse but did not disclose more information.
For Sale Umbro is in transition?
In the 2013 fiscal year ended May 31 of this year, the company reported sales of Nike zone data, only the Greater China region, revenue fell 5%. Nike CEO Mark? Parker reason the Chinese market setback, attributed slowed the overall growth rate of China's economy.
Nike recently issued a forecast in the new fiscal year first half, the Chinese market sales might continue to decline. Key Road Sports Consulting Co., Ltd. Zhang, founder of the "China Economic Weekly" analysis said: Nike's performance decline, first of all because of recent macroeconomic slowdown: the entire sporting goods industry entered a period of adjustment, the industry is in a downward direction. As an industry leader Nike, inevitably affected.
sports brand watchers Magang accept the "China Economic Weekly" interview, On the Road, Nike reason setback in the Chinese market, in addition attributed to the overall growth of China's economy slowing down, the inventory surplus and bring competitors The downward pressure on prices, but also increased the performance of the difficulties faced by Nike.
To reverse the predicament, Nike is moving from a strategy based on the market before the second-tier cities, longing for the four-tier cities and even more low-end market forward. "But Nike may encounter the strongest competitor should be the same level of competitors, such as Adidas challenge it." Zhang analysts say.
As the world's two largest sports brand, Nike basketball market in absolute monopoly, Adidas in football has a strong long-term resources. But through the acquisition of Umbro, Nike make up the short board effect is not obvious. This is perhaps the reason Nike eager to sell Umbro. (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partners: Apparel IT)